Journal of Business-to-Business Marketing

Managing the Next Generation of Sales, Gen Z/Millennial Cusp: An Exploration of Grit, Entrepreneurship, and Loyalty

Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration

Publishing in an Environment of Predation: The Many Things You Really Wanted to Know, but Did Not Know How to Ask

Servant Leadership, Proactive Work Behavior, and Performance Overall Rating: Testing a Multilevel Model of Moderated Mediation

Designing Green Entrepreneurship Model in Sustainable Development Consistent with the Performance of Tehran Industrial Towns

A Preliminary Study of Fintech Industry: A Two-Stage Clustering Analysis for Customer Segmentation in the B2B Setting

When Does Relational Exchange Matters? Social Bond, Trust and Satisfaction

Using Ethical Leadership to Improve Business-To-Business Salesperson Performance: The Mediating Roles of Trust in Manager and Ethical Ambiguity

Why B-to-B CEOs Should Be More Social on Social Media

Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation

The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media

Co-Creating with Intermediaries: Understanding Their Power and Interest

What Drives B-To-B Marketers in Emerging Countries to Use Social Media Sites?

Formulation of Bank Melli Iran Marketing Strategy Based on Porter‘S Competitive Strategy

Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies

An exhibitors perspective: factors affecting selection of industrial trade shows in India and the importance of spot sales

Innovation in Business-to-Business Marketing

Bonding Ties, Bridging Ties, and Firm Performance: The Moderating Role of Dynamic Capabilities in Networks

Mobile Tech: Superfood or Super Fad of Creative Business?

Innovation in Sustainability Initiatives through Reverse Channels