Journal of Social Marketing

Targeting the structural environment at multiple social levels for systemic change: The case of climate change and meat consumption

Rethinking behaviour change: a dynamic approach in social marketing

Operationalizing social media in upstream social marketing: A case of shark policy in New South Wales

Resilience research and social marketing: the route to sustainable behaviour change

Using system dynamics modeling to evaluate a community-based social marketing framework

Special WSMC edition paper: What is this thing called money? Economic abuse in young adult relationships

Students’ perceptions of barriers to moderate drinking: A comparison between a wet and a dry drinking culture

Taking a wider view: A formative multi-stream social marketing approach to understanding human trafficking as a social issue in Nigeria

What’s health got to do with it? Influencing cookstove uptake in Cambodia through behaviour change communication

Utilising stakeholder theory for social marketing process evaluation in a food waste context

A tale of complexity

Identifying and analyzing social marketing initiatives using a theory-based approach

Consumer well-being research: integrating social marketing and service research

With whom do consumers interact?: Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception

The importance of shared beliefs for social marketing programmes

Social marketing interventions: insights from a system dynamics simulation model

Increasing the effectiveness of advertisements targeting social issues in least developed countries

The role of theories in social marketing in predicting physical activity behavior among the youth

Social fairness and social marketing: An integrative justice approach to creating an ethical framework for social marketers

Corporate social responsibility in marketing: a review of the state-of-the-art literature

ExerStart: helping seniors be active and independent for less

Declare or dispose: protecting New Zealand’s border with behaviour change

Food “buycott” as an ethical choice against mafia in Italy

A national policy process on social marketing

From “Stoptober” To “Moi(S) Sans Tabac”: how to import a social marketing campaign

(Re)Focussing on behavioural change: an examination of the utility of hidden Markov modelling

What if the company’s “charity of the year” is an organisation that deals with severe to moderate mental disability?: A case study of fundraising problems and possibilities

Effectiveness of alcohol-prevention social marketing in the presence of alcohol advertising

Embracing complex social problems

The wicked problem of social cohesion: moving ahead

Toward developing an environmental efficacy construct

Food, poverty and health: the lived experience for SNAP recipients