Place Branding and Public Diplomacy

Sustainability as a place brand position: a resident-centric analysis of the ten towns in the vicinity of Bangkok

Which city theme has the strongest local brand equity for Hong Kong: green, creative or smart city?

Resident stories and digital storytelling for participatory place branding

Practicing citizen diplomacy 2.0: “The Hot Dudes and Hummus—Israel’s Yummiest” campaign for Israel’s branding

Russian–U.S. public diplomacy dialogue: a view from Moscow

Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto

Customer-based place brand equity and investments: study of West Bengal

How vlogging promotes a destination image: A narrative analysis of popular travel vlogs about the Philippines

From creative industries to the creative place brand: some reflections on city branding in Poland

Who are publics in public diplomacy? Proposing a taxonomy of foreign publics as an intersection between symbolic environment and behavioral experiences

(Un)successful years: EU countries’ cultural diplomacy with Russian Federation

Measuring the economic effectiveness of place advertising in China

Identifying Sports Diplomacy Resources as Soft Power Tools

Formalizing the American brand: the case for the US culture, language, and soft-power institutes

The role of place in city centre retailing

London 2012 Olympics: exercises in cultural diplomacy

Transnational non-state actors as “alt agents” of public diplomacy: Putin’s Russia versus Open Russia

Correction to: Wonderland in winter and little Europe in summer: a case study on how Harbin promotes its international image

National stereotype effects on high versus low-contact service expectations: branding Indonesia

Advocates or adversaries? Explicating within-border foreign publics’ role in shaping soft power through megaphoning and echoing

Reimagining the place and placelessness: heritage symbolism and hospitality architectural designs

The Japan brand personality in China: is it all negative among consumers?

The anatomy of place branding: relating place transformation to community identity