Spanish Journal of Marketing - ESIC

Different kinds of research shoppers, different cognitive-affective consequences

Antecedents and consequences of luxury brand engagement in social media

The moderating influence of involvement with ICTs in mobile services

The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context: Exploring the moderating effect of customer involvement in the buying process

Engaging customers through user-and company-generated content on CSR

The influence of CSR on perceived value, social media and loyalty in the hotel industry

Increasing customer loyalty through customer engagement in the retail banking industry

Facebook’s power: factors influencing followers’ visit intentions

Omni-channel users and omni-channel customers: a segmentation analysis using distribution services

Impact of SMEs strategy on loyalty: the hairdresser case

From Instagram overuse to instastress and emotional fatigue: the mediation of addiction

Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales

Antecedents of brand hate in the fast food industry

Exploring online consumer curation as user-generated content: A framework and agenda for future research, with implications for brand management

Mediating model of brand equity and its application

The effect of cognitive absorption on marketing learning performance

How harmful are online firestorms for brands?: An approach to the phenomenon from the participant level

The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern approach

Setting acceptable prices: a key for success in retailing