Journal of Marketing Theory and Practice

What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

Listening to the Consumer: Exploring Review Topics on Airbnb and Their Impact on Listing Performance

Exploring Online Peer-to-Peer Swapping: A Social Practice Theory of Online Swapping

Collaborative Consumption Usage in the US and India: An Exploratory Study

I Can Forgive You, But I Can’t Forgive the Firm: An Examination of Service Failures in the Sharing Economy

Harnessing Internal Support to Enhance Customer Relationships: The Role of Networking, Helping, and Allocentrism

Understanding Social Media: The Effect of Belief Type and Product Type on Consumers’ Social Media Use

Is it Expensive? The Dual Effect of Construal Level on Price Judgments

Crowdsourcing Service Innovation Creativity: Environmental Influences and Contingencies

Business Culture’s Influence on Negotiators’ Ethical Ideologies and Judgment: An Eight-Country Study

The Progression and Impact of the Sharing Economy; a Preface

Shopper Deal Seeking Across Channels: An Updated View

Money Talks, But Will Consumers Listen? Referral Reward Programs and the Likelihood of Recommendation Acceptance

A New Direction for Sales Ethics Research: The Sales Ethics Subculture

Forging a Stronger Academic-Practitioner Partnership–The Case of Net Promoter Score (NPS)

Trustworthy Blue or Untrustworthy Red: The Influence of Colors on Trust

A Shared Understanding: Redefining “Sharing” from a Consumer Perspective

Contrived Surplus and Negative Externalities in the Sharing Economy

Ambidexterity as a Key Factor in Banks’ Performance: A Marketing Approach

Conceptualizing and Measuring Perceived Service Complexity

The Impact of Manager Likeability on Sales Performance

Consumers’ Self-Contradictory Behaviors for Post-Purchase Product Configurations

Should I Choose This Salesperson? Buyer’s Emergent Preference in Seller from Mere Exposure

Insights into Long-Term Brand Success