JOURNAL OF ADVERTISING RESEARCH

The Relationship between Fake News And Advertising

Editorial Content In Native Advertising

Positive versus Negative Messaging In Discouraging Drunken Driving

Best Measures of Attention To Creative Tactics in TV Advertising

Revisiting the Relationship between Ad Frequency and Purchase Intentions

The Strata Model Predicting Advertising Effectiveness

Strategies for Creating Successful Soundless Video Advertisements

Building a Foundation for Neuromarketing And Consumer Neuroscience Research

Converting People-Meter Data From Per-Minute to Per-Second Analysis

The Impact of Airing Super Bowl Television Ads Early on Social Media

Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising

What Do We Know About TV in the Digital Age?

What Do We Know About Neuromarketing?

The Relative Effectiveness Of Endorsers

How Do Consumers Choose Sellers In E-Marketplaces?

Assessing Scientific Claims In Print Ads that Promote Cosmetics

Precise Targeting Foiled by Imprecise Data

Straight to the Heart Of Your Target Audience

Analyzing the Click Path Of Affiliate-Marketing Campaigns

How Advertisers Can Target Arab E-Consumers More Effectively

What Do We Know About Social-Media Marketing?

Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle

How Do Human Attitudes and Values Predict Online Marketing Responsiveness?

Measuring Different Emotions in Children With a Pictorial Scale

Can Media Neutrality Limit Creative Potential?

Allocating Spending On Digital-Video Advertising

How Amazon Will Revolutionize The Future of Television Advertising

Advertisements in DVR Time

What Do We Know About Segmentation and Targeting?

An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.

The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention

Six-Second Advertisements On Television

Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”

Cultivating Appreciation Of Hedonic Products

The Accountability Crisis In Advertising and Marketing