INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

Attitudes of college students towards online advertisement in social networking sites: a structural equation modelling approach

Comparing Blogs with Print Ads for Corporate Branding. The Role of Source Credibility

The role of cloud computing and citizens relationship management in digital government transformation

From dancing on the street to dating online: evaluating guerrilla street marketing performance

Understanding the role of personality traits on Facebook intensity

Tracking content marketing performance using web analytics: tools, metrics, and data privacy implications

Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation

Consumer attitudes towards mobile advertising: an updated vision

Exploring the brand personalities of Facebook, YouTube, and LinkedIn

User response to e-WOM in social networks : how to predict a content influence in Twitter

Decision-making styles of young Indian consumers in the context of online shopping

Social break up: why consumers hide and unlike brands on Facebook

The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures

The development of an in-house affiliate marketing network - a case study

E-marketing and BPA coordination on business strategy

The effect of online video advertising design on online shopping goals: an experiment based on gender (case study: DigiKala Company)

Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique

Engagement and brand loyalty through social capital in social media

Text me on WhatsApp, let us talk about brands! The power of mobile word of mouth on mobile purchase intention

eWOM via social networking site: source versus message credibility

Exploring the impact of brand selfie on brand attitude in the Twittersphere