Journal of Marketing Education

The Skills Marketing Majors Believe They Acquire: Evidence From a National Survey

Motivating Professional Student Behavior Through a Gamified Personal Branding Assignment

Slack It to Me: Complementing LMS With Student-Centric Communications for the Millennial/Post-Millennial Student

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Intercollegiate Social Media Education Ecosystem

Consumer Information for Data-Driven Decision Making: Teaching Socially Responsible Use of Data:

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

Students’ Motivation to Participate via Mobile Technology in the Classroom: A Uses and Gratifications Approach

Harnessing Digital Disruption With Marketing Simulations

The Fair Process Effect in the Classroom: Reducing the Influence of Grades on Student Evaluations of Teachers

How to Improve Written Case Analysis and Reduce Grading Time: The One-Page, Two-Case Method

Exploring the Effects of Encouraging Student Performance With Text Assignment Reminders

Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches:

The Academic Response-to-Failure Scale: Predicting and Increasing Academic Persistence Post-Failure:

The Use of Interest-Inventory Measurements in Marketing Education: Improving MBA Student Team Effectiveness:

Consumer Information for Data-Driven Decision Making: Teaching Socially Responsible Use of Data

Moving Forward With Research on Case-Based Learning: A Commentary on “How to Improve Written Case Analysis and Reduce Grading Time: The One-Page, Two-Case Method”

Editor’s Corner

Motives Driving the Choice of a Business Concentration: A Four-Country Study of Marketing, Accounting and Finance, and Management Undergraduates

Achieving Scaled and Sustained Use of Client-Based Projects in Business School Marketing Education: A Proposed Suprastructure: