Journal of Research in Interactive Marketing

Integration of UTAUT model in internet banking adoption context: The mediating role of performance expectancy and effort expectancy

The impact of source credible online reviews on purchase intention: The mediating roles of brand equity dimensions

Cross-cultural differences in the adoption of social media

Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models

Mobile games: players’ experiences with in-app purchases

Young consumers’ motivational drivers of brand engagement behavior on social media sites: A synthesized U&G and TAM framework

A systematic mapping study on gamification applied to e-marketing

Health-care marketing in an omni-channel environment: Exploring telemedicine and other digital touchpoints

Social networking sites and customers’ attitude towards advertisements

Online brand communities’ contribution to digital business models: Social drivers and mediators

Email is evil

The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention

Social media’s effectiveness for activating social declarations and motivating personal discussions to improve organ donation consent rates

Facebook news feed ads: a social impact theory perspective

Drivers of SMS advertising acceptance: a mixed-methods approach

The impact of involvement on engagement with brand posts

The marketing organization’s journey to become data-driven

Self-presentation via electronic word of mouth - a reflective or impulsive activity?

Effects of enduring involvement and perceived content vividness on digital engagement

Online presence, visibility and reputation: a systematic literature review in management studies

Can reviewer reputation and webcare content affect perceived fairness

The value of reputation in electronic marketplaces: A moderating role of customer experience

Revisiting product classification to examine content marketing practices

A global consumer decision model of intellectual property theft