Marketing Theory

A market approach to social value co-creation: Findings and implications from “Mageires” the social restaurant

Advertising at the threshold: Paratextual promotion in the era of media convergence

Conceptualizing resource integration as an embedded process: Matching, resourcing and valuing

Psychotic, acritical and precarious? A Lacanian exploration of the neoliberal consumer subject

‘Made to run’: Biopolitical marketing and the making of the self-quantified runner

Marketing, the past and corporate heritage

Conceptually confused, but on a field level? A method for conceptual analysis and its application

Evaluating festival attributes adopting S-D logic: The mediating role of visitor experience and visitor satisfaction

Managing advertising agency client partnerships for value co-creation: Characteristics, categories, and challenges

Managing collective effervescence: ‘Zomsumption’ and postemotional fandom

Inventing a past: Corporate heritage as dialectical relationships of past and present

Habit as a central concept in marketing

Scripts people live in the marketplace: An application of script analysis to confessions of a shopaholic

Know your customer: Client captivation and the epistemics of market research

Bacteria and the market

Service innovation as a social construction: The role of boundary objects

Rethinking marketplace culture: Play and the context of context

Listening to consumption: Towards a sonic turn in consumer research

Lifeway alibis: The biographical bases for unruly bricolage

Marketing’s metaphors have expired: An argument for a new dominant metaphor

Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands

Social marketing partnerships: Evolution, scope and substance

Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis

‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical institutional complexity and emerging consumption practices in Pakistan

What is an advert? A sociological perspective on marketing media