Marketing Intelligence & Planning

An emoji-based metric for monitoring consumers’ emotions toward brands on social media

What s-commerce implies? Repurchase intention and its antecedents

Transformation of firm innovation activities into brand effect

Interaction through boundary objects: controversy and friction within digitalization

Factors influencing attendance at stadiums and arenas

The impact of corporate social responsibility on brand equity

Store love in single brand retailing: the roles of relevant moderators

Examining consumers’ webrooming behavior: an integrated approach

Empathy and apology: the effectiveness of recovery strategies

Hypocrisy, skepticism, and reputation: the mediating role of corporate social responsibility

Customer engagement and co-created value in social media

Impact of interactive eReferral on tourists behavioral intentions

Brand experience and brand attitude: Examining a credibility-based mechanism

Value co-creation through actor embeddedness and actor engagement

Virtual reality in social marketing: a process evaluation

Loyalty program activity: make B2B customers buy more

An attitudinal approach to determining Sponsorship ROI

The spillover effect of greenwashing behaviours: an experimental approach

Enriching m-banking perceived value to achieve reuse intention

How an unequal intra-firm resources distribution affect market share

How much effort is enough? Unlocking customer fanaticism in services industries

Service branding from the perspective of higher education administrators

Ensuring customer retention: insurers’ perception of customer loyalty

Soccer and Twitter: virtual brand community engagement practices

Online relationship marketing: evolution and theoretical insights into online relationship marketing

Managing same-side and cross-side innovations in two-sided platforms

SNS eWOM sentiment: impacts on brand value co-creation and trust

Validating action and social alignment constituents of collaboration in business relationships

A laddering study of motivational complexities in mobile shopping

Delta model application for developing customer lifetime value

Customer interaction in business relations: a meta-analysis approach

Exploring nuances of green skepticism in different economies

The role of institutions in achieving radical innovation

Overcoming over-identification: The power of organizational prestige in optimizing sales performance

A study of lifestyle fashion retailing in China

Sunk time fallacy with recoverable monetary costs

Brand entification as a post-anthropomorphic attribution among Twitter-using Millennials

Building relationships through customer engagement in Facebook brand pages

X-Scale: a new scale to measure consumer xenocentrism

Understanding non-private label consumers’ switching intention in emerging market

Shopping streets vs malls: preferences of low-income consumers

Active and upcoming deals: effect on purchase intention

Facets of business-to-business brand equity: mixed-methods approach

Advancing reputation measurement: evolving toward improved quantitative assessments

Relationship between social media activities and thinking styles

Relevance of salespeople profiles: an analysis in an emerging economy

Customer stewardship behavior and stewardship fatigue: a conceptual framework