INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Branding in the era of digital (dis)intermediation

Hook vs. hope: How to enhance customer engagement through gamification

Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media

Video mining: Measuring visual information using automatic methods

Engaging the unengaged customer: The value of a retailer mobile app

Marketing analytics using anonymized and fragmented tracking data

Making new products go viral and succeed

Measuring and forecasting mobile game app engagement

Marketing perspectives on digital business models: A framework and overview of the special issue

Nostalgia marketing and (re-)enchantment

Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer

Too much of a good thing? Consumer response to strategic changes in brand image

Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level

Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study

The multichannel pricing dilemma: Do consumers accept higher offline than online prices?

When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles

Political ideology and brand attachment

Capturing digital experience: The method of screencast videography

International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy

Online marketing: When to offer a refund for advanced sales

The aesthetic fidelity effect

Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption

Composing tweets to increase retweets

Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus

Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference

Do mobile banner ads increase sales? Yes, in the offline channel

Advertising spending patterns and competitor impact

Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search

Remaining focus increases task evaluation and future task perseverance