JOURNAL OF CONSUMER RESEARCH

Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering

The Influence of Incidental Similarity on Observers’ Causal Attributions and Reactions to a Service Failure

Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions

Does Time of Day Affect Variety-Seeking?

Curiosity Tempts Indulgence

No Small Matter: How Company Size Affects Consumer Expectations and Evaluations

Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers

Parenting Motivation and Consumer Decision-Making

Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity

When Busy Is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors

The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions

Learning to Become a Taste Expert

Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception

Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways

Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion

A Quiet Disquiet: Anxiety and Risk Avoidance due to Nonconscious Auditory Priming

Guilt Dynamics: Consequences of Temporally Separating Decisions and Actions

In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities

The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit

Hedonic Contrast Effects Are Larger When Comparisons Are Social

Ignored or Rejected: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation

Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density

Nonconscious Nudges: Encouraging Sustained Goal Pursuit

Identity threats, compensatory consumption, and working memory capacity: How feeling threatened leads to heightened evaluations of identity-relevant products

Slider Scale or Text Box: How Response Format Shapes Responses

Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes

The meaning of distraction : How metacognitive inferences from distraction affect brand attitudes

Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices

Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions

A Sweet Romance: Divergent Effects of Romantic Stimuli on the Consumption of Sweets

Was Television Responsible for a New Generation of Smokers