International Journal of Pharmaceutical and Healthcare Marketing

Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia

A systematic literature review of healthcare supply chain and implications of future research

Segmental differences in pharmaceutical industry and its impact on supply chain performance

Adoption intention and usage behavior of mHealth services in Bangladesh and China: A cross-country analysis

Actor engagement in online health communities: A netnographic analysis of engagement practices and roles

Patient satisfaction with the quality of care in Ghana’s health-care institutions A disaggregated approach

Influence of service quality and corporate image on the satisfaction of patients with Brazil’s National Cancer Institute

Structural changes and trade competitiveness in the Indian pharmaceutical industry in product patent regime

An exploratory analysis of employer branding in healthcare

A review and research agenda in business model innovation

Pharmaceutical promotional activity and patient’s quality of life

Quality of life in patients with type 2 diabetes mellitus: a cross-sectional study

Country-of-origin and brand positioning for health care services

Corporate social responsibility and hospital brand advocacy: Mediating role of trust and patient-hospital identification and moderating role of hospital type

Viral marketing content for Universal Health Coverage campaign in Indonesia

Does CSR matter in the pharmaceutical distribution industry

Consumer behaviour towards pharmaceutical products: a model development

Rebuilding a global brand under crisis – case of a global brand Maggi

Determining the structure of pharmaceutical industry in Iran

Factors influencing a long-term relationship between healthcare providers and patients – perspectives of patients at a public regional hospital, Ghana

The return on investment from international patient programs in American hospitals

Pharmaceutical industry in export marketing: a closer look at competitiveness

A predictive analytics of physicians prescription and pharmacies sales correlation using data mining

Co-creating value with suppliers: a conceptual framework

Towards internal marketing practices in enhancing job engagement: Practical evidence from Jordanian hospitals

Clusters and communities: raising the bar towards open innovation 2.0 paradigms

Prioritization of barriers to the implementation of medical equipment marketing strategies using the analytic hierarchy process (AHP)

Contingency framework for understanding quality in public and private hospitals of India

Economic burden of gastric cancer in the first six months after diagnosis

Inexorable transformation in healthcare-seeking behaviour: a paradigm of choice