Journal of Marketing Communications

Customer relationship management systems and organizational performance: Quantitative evidence from the Jordanian telecommunication industry

Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention

Company reputation and its influence on consumer trust in response to ongoing CSR communication

Love my selfie: selfies in managing impressions on social networks

Factors influencing purchase intent in virtual worlds: a review of the literature

Support for the underdog brand biography: Effects on consumer attitude and behavior

The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising

The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site

Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors

How digital platforms influence luxury purchase behavior in India?

Communicating CSR practices – Role of internationalization of emerging market firms

Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry

Altered states: The effects of media and technology on the creative process in advertising agencies

The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism

Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

Controlled and uncontrolled communication stimuli and organic food purchases: The mediating role of perceived communication clarity, perceived health benefits, and trust

Corporate association strategies and consumer responses: The relative effectiveness of CA versus CSR communication strategy by industry type

How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption

Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience

Investment in online advertising and return on sales: Does it pay to outsource the services to an advertising agency?

Enhancing digital entertainment through personalization: The evolving role of product placements

How do racial minority consumers process a model race cue in CSR advertising? A comparison of Asian and White Americans

The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility

Regulatory focus and choice: The impact of control perceptions on advertising effectiveness

Not all organic food is created equal: the role of product type, perceived authenticity, and construal level

Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy

Partner or supplier: An examination of client/agency relationships in an IMC context

Actual Dove versus ideal L’Oréal: Impact of self-related brand image on advertising persuasiveness

Millennials’ ethical ideology effects on responses to alcohol advertisements: The role of strength of ethnic identification and ethical appraisal of the ad

Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience

Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications

Reaching subculture markets: The cryptic marketing approach

Understanding the viability of three types of approach of advertising in emerging markets

Exploratory study on variables impacting display advertising spend of leading advertisers in the USA

Is it all for show?: Environmental brand identification on skin care and cosmetic websites

Replication and George the Galapagos tortoise

Brand resurrection in an emerging economy

Can US advertising students recognize an ad in editorial’s clothing (native advertising)? A partial replication of the Stanford “Evaluating information” test

Blogging effects across supplier, retailer, and customer

Imaginary futures: Liminoid advertising and consumer identity

Ad scepticism and retouch-free disclaimers: Are they worth it?

The mediating effects of message agreement on millennials’ response to advocacy advertising

Feel, think, avoid: Testing a new model of advertising avoidance

Towards a definition for branded entertainment: An exploratory study

Ad ratings when a marketer runs two commercial messages in one television program episode

Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War

On Art Weinstein’s superior customer value … in the Now Economy