JOURNAL OF MARKETING RESEARCH

Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption

Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications

Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation

Branded Apps and Their Impact on Firm Value: A Design Perspective

Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

P2V-MAP: Mapping Market Structures for Large Retail Assortments

Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing

The Value of Rapid Delivery in Omnichannel Retailing

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Managing Laggards: The Importance of a Deep Sales Bench

Optimal Design of Free Samples for Digital Products and Services

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs

Climb or Jump: Status-Based Seeding in User-Generated Content Networks

The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited

How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates:

Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users

The Value of Rapid Delivery in Omnichannel Retailing

Sales Force Compensation Design for Two-Sided Market Platforms

The Bright Side of Having an Enemy

Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice

Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat

Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising

Opportunity Cost Overestimation

When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link:

Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand

The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions

Price-Matching Guarantees as a Direct Signal of Low Prices

Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models

Competition of Content Acquisition and Distribution Under Consumer Multipurchase

Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening

The Surprising Breadth of Harbingers of Failure

Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking

Assessing Sensitive Consumer Behavior Using the Item Count Response Technique

Competition of Content Acquisition and Distribution Under Consumer Multipurchase

Measuring Rank-Based Utility in Contests: The Effect of Disclosure Schemes

The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service

When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options:

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity

Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management