JOURNAL OF INTERNATIONAL MARKETING

Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations

Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia

Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence

On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment

The Role of Exporters’ Emotional Intelligence in Building Foreign Customer Relationships

Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions

Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination

Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect

The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations

Dual Business Relationships, Opportunity Knowledge, and New Product Development: A Study on Returnee Young Ventures

Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors

Personality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics

Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture

The Influence of Global Brand Distribution on Brand Popularity on Social Media

Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal Investigation

Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles

The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity

The Influence of Global Brand Distribution on Brand Popularity on Social Media