Journal of Creative Communications

The Role of User Involvement, User Involvement Types, Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran)

Artificial Intelligence: A Strategic Disruption in Public Relations

Understanding the Impact of Perceived Customer Power on Motives and Outcomes of Emotional Labour

Sexual Harassment as Courtship: Performing Hegemonic Masculinity in Contemporary Telugu Cinema

Long-duration Storytelling: Study of Factors Influencing Retention Ability of Brands

Total Recall: How Cultural Heritage Communities Use Digital Initiatives and Platforms for Collective Remembering

Analysing the Engagement and Attitude of Elderly Towards Digital Platforms in India

Users’ Participation in Facebook Brand Pages and Its Influence on Word-of-Mouth: The Role of Brand Knowledge and Brand Relationship

Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

A Vital Report on Trends in Media Freedom and Its Link with the Future of Democracy

Cultural Production of ‘Invisible Privilege’: Critical Reflections on the Figure of Pratima Barua Pandey in Goalpariya Folk Music of Assam

Collective Intelligence and Selecting the NCAA Men’s Basketball Tournaments