Journal of Historical Research in Marketing

Shelby D. Hunt: a retrospection on the importance, origins, and development of research programs

The German advertising industry – from 1950 to 2018

Jagdish N. Sheth: reflections of an accidental scholar

Culture and the multinational advertising agency: the rise and fall of Mojo-MDA, 1964-1991

Malvinas/Falkland Islands War: a look into ads

Western influences in Turkish advertising: disseminating the ideals of home, family and femininity in the 1950s and 1960s

Ruby Roy Dholakia: autobiographical reflections of a female marketing academic

Terrence H. Witkowski: the making of a marketing and consumption historian

Advertisements in Russian provincial press at the beginning of the First World War

The freshness of the fell streams: contextualizing the success of Lapin Kulta Beer in the 1960s

“For quiet nerves and steady poise”: A historical analysis of advertising to New Zealand nurses in the Kai Tiaki journal 1908-1929

An assemblage theoretic perspective on a career in progress

Debbie MacInnis, autobiographical reflections

“The fact is, that Turks can’t live without coffee…” the introduction of Nescafé into Turkey (1952-1987)

A. Fuat Firat: a personal history

My journey through marketingland

The Indian Patola: import and consumerism in early-modern Indonesia

Eric H. Shaw: reflections on an improbable academic career

Nikhilesh Dholakia: critical path, perils and unending quest

Selling the consumer : the marketing of advertising space in Sweden, ca. 1880-1939

The Chatterbox annual 1900-1930: an advertising backwater?